Law Firm Website Design – How to 10x Your Law Firm’s Profits

Law Firm Website Design! Nigerian law firms across the nation have been trying to learn how to get their website to rank on the first page of Google.

Rankings on the first page for law keywords or your practice areas can attract a steady stream of new businesses, sign more clients, log more billable hours, open several cases files weekly.

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Law Firm Website Design – Web design company Nigeria

BestSoft Nigeria, best law firm web designers in Nigeria

“Two years ago, I was opening relatively few files. With NDIFREKE atauyo’s help and this guide you are about reading on law firm website designs strategy using the 3-proven system – SEO, Adwords, and landing pages, I was opening more than 10x the amount of files once my website ranked #1 on Google for 100+ keywords in just the first 6 – 12 months”

Barr. George A – Criminal Defense Lawyer Lagos – Geomel Legal

Law Firm Website Design From BestSoft Nigeria

Above all, you will notice your law firm’s revenues skyrocket into millions.

I’ll show you how to 10x time your law firm’s profits using proven to work the 3-step system.

The Strategy for Law Firm Website Design Ideas

You will learn how to use SEO, Google Adwords, and Landing pages to turn your lawyer’s business from no cases to a national success.

You will gain insights into running a law firm with multiple offices, multiple associates and millions of naira in new business as a lawyer.

Best law firm website design companies

You’ll compete and outrank the best law firm websites while dominating small law firm websites in your city and attract more local clients.

Google search and advertising are the quickest ways to increase your lawyer’s revenue and profits.

You may ask…

What is Law Firm Website Design Cost?

The actual cost of designing the best solo law firm websites is 90% less than the professional legal fees you charge a single client for a 30 minutes consultation on criminal defense law, arbitration law, aviation law, banking and finance law, competition and European law, corporate law, dispute resolution law, construction law, divorce law or cases.

The cost covers domain name registration, web hosting, paid premium theme and the professional fees your web designer charges you.

You should stop wondering whether you’re throwing your investment into waste-basket but focus on getting your website to rank #1 on Google and keep it there despite the heavy competition in Google law marketplaces.

If you don’t hire a law firm website designer to help you and your law firm business, the competition will.

In this guide, you’ll discover the high-impact strategies and everything you need to market your law firm online.

For my lawyers’ private clients – I started from websites to SEO and Google Adwords with full suites of services their firms needed to drive real digital marketing results.

What Are the Benefits of Law Firm Website Design Inspiration?

The inspiration to integrate the following into your law firm marketing budget:

Law firm websites
Search engine optimization
Google Adwords
Landing pages
Blogging and content
Social media marketing
Case studies

Once these are implemented – these are the real benefits:

Your law firm’s growth and revenue will skyrocket and Google unknown algorithm will not affect your business.
Every marketing investment like SEO, paid media ads, and targeted landing pages will be supported by proven strategies and techniques that work.
Learn the highest ROI – boosting tactics.
Ultimate SEO blueprint strategy that guarantees your website outranks your toughest competition and become the first in line when a new client needs legal help.
Never again be under booked or under bid.
Open more case files – that is the truth!

The truth is…

Since 2002, I’ve helped many law firms outrank their competitions, get #1 on Google for 100s of long tail keywords and main seed keywords (both primary and secondary) related to their areas of practice in their cities for local searches, open 500% more case files in just a few months using a proven 3-step system.

99% of lawyers think…

SEO, that is search engine optimization is a complex system developed and only understood by Google.
Google Adwords is an expensive way for law firms to get clients.
A fancy homepage is a golden ticket to get more case files.

99% of law firms are held back with these setbacks:

A beautiful design website is the quickest way to get new clients.
SEO takes years to rank with Google algorithm.
Adwords is expensive.

Research Study & Data for Legal Directories

41% of legal service consumers start their actual searches for an attorney to hire in legal directories and listing service website while 94% of potential legal clients turn to Google to look for a competent attorney near them. 65% will research more on their target lawyer and look for case studies of cases he has won in courts and their clients’ lists.

In the year two thousand and twelve, Google algorithm was geared against spammy legal directories and started de-indexed them. They devalued links from such sites and their overall keywords rankings drop while some were completely and manually removed from Google Index. .

Some of your competitors are already ranking #1 on Google right now.

Successful law firm marketing is all about following proven and successful strategy.

When my potential lawyer clients and law firms first called me on phone or via WhatsApp that all had one goal:

“Get me on the top of Google for these law firm related keywords with a local search volume of…”

Within few months I helped law firms ranked #1 on Google for 100+ local keywords and they were opening 10x the case files, opening new offices in other states, employ full-time associates, support staff and millions in revenue every year.

Honestly, BestSoft Nigeria is the leading law firm website design and SEO Company trusted by 1000+ lawyers and law firms worldwide.

More than 10+ lawyers and law firms in Nigeria have already entrusted their SEO and website design to BestSoft Nigeria.

What Happens When You Used Law Firm Website Design Templates?

At themeforest.net, you can browse thousands of premium WordPress themes for law firms, award-winning WordPress plugins, best law firm website design awards, graphics and banners for best law firm websites UK, most popular law firm content management system, law firm landing pages, icons, UX designs, and fonts, etc.

When you use pre-built templates for your law firm and customize it to reflect your brand color – you can get your website designed on time than starting to code from scratch. Templates are cost-effective.

Most lawyers’ websites get buried on page 3 while their competitors rank #1 on Google because of using local webmaster to build their website.

Custom coded websites are not always compatible with SEO, and syntax errors might negatively impact your SEO ranking.

You just need to budget server resources for Google intensive crawling if your website coding has issues.

I encourage my lawyers’ clients to use WordPress themes that support a variety of different demo designs and layouts including the ones that have landing pages, mobile version and responsive.

And can be accessed on all devices such as desktop, laptops, tablets, and smartphones.

How Did Lawyers and Law Firms stumble on BestSoft Nigeria – a premier SEO expert company for lawyers and law firms

A simple Google search on website designs keywords related to law firms.

The solution was easy with a little bit of googling, lawyers and law firms found me.

This post is NOT about me… but YOU!

You’ll need to identify 3 goals…

Get on the front page of Google for 10+ seed keywords, for example, “criminal defense lawyers Nigeria” or any other long tail keywords relating to your law areas of practice.
Get more leads from your website using high converting landing pages for different practice area or specific keywords.
Expand your law business into other states and beyond.

To accomplish these goals, you need to follow system logistics and do SEO audit of your website.

But first things first, here’s the peck into our SEO blueprint strategy.

Optimize Search Console Account

Set up Google Search Console Account
Verify Search Console Account through Google Analytics method
Submit XML sitemap
Submit Geo sitemap
Set preferred domain
Set geographic location
Check for 404 errors and fix if necessary.

Click here to get the checklist of search engine optimization (SEO) you need to implement for your law firm website design in Nigeria.

First, Audit Your Website

I recommend you look at six things when you want to audit a new website or your existing website.

#1: Google My Business

Getting an account set up with Google My Business is an immediate SEO win that lets you appear in local search results. It’s important for law firms and any local business to get listed on GMB.

#2: Backlinks

Backlinks are hyperlinks coming from other websites to your law firm website. Backlinks from reputable authority sources are the rocket fuel for an SEO campaign that helps targeted pages rank higher for targeted keywords.

Instead of just linking to your homepage – spread your backlinks to other web pages of your site.

Page authority measures the number of backlinks pointing to a specific web page.

#3: On-site optimization

On-page and on-site optimization are the backbones of SEO. Search engines (including the BIG G, Google) use on-page optimization to determine the topic of your content and decide where to rank it on the SERPs when compared to your competitors’ pages.

So do the following tasks:

Integrate the right keywords into your website’s content and HTML codes
Use SEO-friendly URLs
Metadata
Header tags
Image Alt text

This keyword integration and local optimization can help your website rank higher on Google even without starting to build backlinks.

#4: Your Website’s Reviews

Reviews are crucial and can boost outstanding results. Reviews bring more engaged clicks to your website; build trust among potential clients and increase conversions.

#5: The Actual Website Design

Take a look at your website and consider the following law firm website design tips.

Ask yourself these questions:

Is the design user-friendly
Mobile responsive?
Is contact form integrated into the sidebar?
Is your phone number visible at the top header?
What CMS are you using; WordPress, Joomla, or Drupal, etc?
Is your site built with the premium theme?

Most law firm website design companies still design site for the desktop using template free downloads.

Remember, an average Joe looking got a lawyer uses his mobile phone to search first, so most targeted traffic comes from mobile devices.

This would encourage more local people to get in touch with you through your website’s phone number.

#6: Site Architecture or site silos | Law Firm Website Design

Develop specific pages for specific search terms and optimize one web page for one to two keywords maximum.

Avoid listing a dozen keywords on one page – tons of keywords stuffing on every page can confuse potential customers and Google.

For example, your law firm website might have one page dedicated to domestic violence content and another for drug offenses.

Not just one page listing every practice area.

Each of the above site authority tips is necessary for a successful SEO campaign.

It is important to spend money on traffic that will convert into paying customers.

As I move into your SEO strategy and techniques, it crucial you tweak your design and site architecture to be optimized and user-friendly.

Next, identify at least 10 seed keywords opportunities

Narrow down to 10 seed keywords relevant to your practice areas including variations of long tail keywords.

For example, “criminal lawyer lagos”, “domestic violence Nigeria” and “defense attorney Calabar”.

Install https://www.keywordseverywhere.com extension add-on on your chrome browser to help you check monthly local search volume, CPC, and competition for any keyword.

Target at least 10 main keywords that receive around 2,000 monthly local searches.

A website that ranks #1 for each of these keywords would likely get 1,800 clicks each month.

Your big goal is getting your website rank #1 for variations of the main keywords, for example, “Abuja criminal defense lawyer”.

This is where it gets competitive and tricky since competition is extremely high when it comes to the criminal defense industry.

Most law firms who reached #1 have spent and invested thousands of dollars on law firm website design and SEO to get there.

I know you could beat your competitors.

Here are the details:

Check your citation reports to see where exactly your competitors were getting their citations.

If they have 10 citations, try and get 20.

If they have a domain authority of 30, try and get 40.

Next, pull out at least 500 backlink opportunities in the legal industry, including how much each link costs and how it’ll get accepted.

Analyze your main competitors that are ranking #1 and those other 10 rankings on Google front page for their target keywords.

Spend some time to look at their websites, and analyze their content strategy so that you could target their terms.

Build better landing pages and create more backlinks.

The only solution to beat any competitor is to systematically pick apart their campaign and rank #1 for some months without moving or jostle back and forth for a while.

Know this, there is a golden ticket on top once your website rank #1, it’s near impossible to get outranked if you continue to build more backlinks, citations, and publish more blog posts than your competitors.

A recent study by Moz and SEMRush found only 5.7% of new web pages will get to the first 10 positions in Google’s organic search results within 12 months.

However, very few websites reach the first page.

So once some of my lawyer clients got onto the first page, they remain there for life with ongoing aggressive SEO campaigns.

A Boost in Rankings is a Boost in Law Firm’s Business

#1: If your target primary seed keyword receives 500 searches per month. And your website ranks #1 for that term, you can expect between 300 to 380 clicks per month.

#2: With an average conversion rate of 4.68% (the percentage of people who fill out the contact form on your website) that’s 20 new sales leads each month from one main keyword.

#3: In criminal defense – each new clients brings in N2, 000,000 – N8, 000,000.

Law firm website design inspiration

That’s big revenue from just one keyword opportunity out of the 10 I ask you to identify and target.

SEO Checklists

Your law firm website on-page checklists is critical to your success and will ensure you know how to produce perfect SEO friendly articles that Google loves to rank higher.

Steps of the Path

Understand the possible law firm business models you could apply.
Determine your unfair advantages and content gap issues with your competitors’ website.
Get your business online in an affordable way and determine your customer research prospects – the markets that convert visitors into paying customers.
Build landing pages and email opt-in for each primary seed keyword and secondary keyword, and understand the fundamentals of paid media ads and advertising.
Perfect for a basic website – just what you need for a basic web presence with a clean design.
Install a WordPress theme, Photo Gallery, a Blog or any other law firm website design WordPress plugin in just 1 click.
Reach out to influencers in your legal market that have a real audience.
Work to establish authority and goodwill in your space by using influencers in your market to rapidly build an audience.
Implement and apply your preferred legal business model with case studies.

With premium law firm website design template free download – you can build beautiful websites and landing pages in minutes without writing a single line of codes.

What you see is what you get with drag and drop editor to build your posts and pages in real time to look exactly like the way you want.

A few hours with law firm web design plugin, your website can look a million times better. Create professional looking landing pages almost instantly with over 200 fill-in templates for every purpose imaginable, 100% customizable so you can quickly and easily tweak your well-designed templates to suit your law firm’s needs.

You’re tired of your competition outranking you

If you see your competitors outrank you on Google before you see your website, that’s a problem, and you’re leaving money on the table if it continues like this.

If your SEO is suffering it makes your competitors very happy for you because you’re giving them your search engine traffic.

Your ideal customers, credit card in hand, are ready and willing to spend their money right now.

And if you’re not attracting them with the right keywords they’re going to hire someone else for their legal battles.

Organic traffic is non-existent

Chances are there are right keywords you are not targeting but will work wonders.

You need to discover how to track down these keyword phrases and terms and develop a long-term content for them.

Your site isn’t selling like it should

Take advantage of making your site the go-to answer to your customers’ needs, making your products and services content practically selling themselves.

When someone searches they usually search for the same thing over and over again in different ways until they find the solution.

Since 98% of lawyers aren’t doing SEO correctly or just aren’t trying, you have a chance to corner your legal marketplace simply by implementing this Google technique.

Here’s how you can fix this.

Want to grow your own legal audience?

The best lawyers on the web use Google Adwords and SEO data from Search Console and Analytics to build their audiences.

You can as well.

Fill in the missed TRAFFIC using Google Adwords Most Lawyers Dislike

law firm landing page for adwords — Law firm landing page for adwords

Lawyers loved being #1 on Google because it builds confidence and trust.

Little wonder law firms invested in SEO campaign instead of a pay-per-click advertising where SEO organic growth gives validation.

Paid ads like Google Adwords really work.

Six Reasons Google Adwords Works

According to one study conducted by AHREFS, the top Adwords ad receives over 7% clicks.
Adwords allows targeting of people who are searching for a specific service. For example, “impaired driving lawyer Lagos” vs “criminal defense lawyer”.
Adwords gives you high-quality leads quickly if you can’t wait for your SEO rankings to organically improve.
On mobile devices, Adwords has high visibility. With increasing use of mobile browsing, this means more potential visitors to your website. Potential customers have to scroll past the first four ads to see the local and organic search results.
At some point – you will use Adwords advertising to fill in the gaps because no SEO campaign will give you all of the traffic for all of the search terms all the time.
67% of customer journey is now digital

What if you create an Adwords campaign to capture leads that are missing?

I guarantee you’d grow your law business even more if you commit to a small media buy and a few days of A/B tests.

4 common mistakes of Adwords advertising by Lawyers

They run the campaign by themselves with no marketing or pay-per-click experience.
They overbid on the first position – law firms also mistakenly see being #1 by overbidding on keywords. Being #1 doesn’t matter for paid ads, unlike organic search.
They don’t track conversions. You can’t fix a problem unless you track it and it will help you re-evaluate how your potential clients interact with your ads and team.
They don’t send Adwords traffic to a custom landing page.

Tips: Don’t run Adwords campaign to your homepage or dull service pages. Instead, send paid traffic to a targeted landing page.

It’s expensive to pay for traffic in the legal industry.

If you send a targeted visitor to a generalized landing page, they’ll immediately exit your website (bounce rate will increase).

You’ll end up wasting budget without seeing results.

So, send people who are looking for specific service to a specific landing page and capture the lead immediately with a clear call to action or contact form to reach your team.

Did you know people do click on Google ads?

Google formats ads and many searchers still can’t differentiate between paid and organic listings.

For keywords with high commercial intent, WordStream found that clicks on paid search listings beat organic clicks by a 2:1 margin.

That’s a whopping 30% of clicks go to Google ads.

Another study shows that 64.6% of searchers in the USA click on Google ads when they want to buy online.

The truth is your clients click Google ads, even if you don’t.

Google Adwords lets you be hyper-specific and it increases clicks and conversions quickly.

You can hyper-target your messages.

Stigma around paying for traffic and media buy

A lot of business owners or newbies think SEO gives you free targeted traffic monthly.

SEO can be expensive and time-consuming – hence there is nothing as free traffic.

We all know SEO is extremely effective much more than just paying for an ad.

Did you know, Adwords is cheaper and quicker than SEO when your ad campaigns are done right?

How?

With Adwords, no need to waste money on expensive link building.

No wasting time creating a new website.

No wasting 3 – 12 months for results from content marketing and search engine optimization.

Adwords is the fastest way to generate leads and sales if you’re on a budget and need clients now.

At a fraction of the cost, a targeted Adwords campaign will give you immediate clients without waiting months to rank on top of Google search results.

However, SEO will give your business better long-term results – even with the prestige that comes from being #1 on Google.

Adwords is the logical solution if you need specific targeted clients.

Quick and High-Value Landing Pages perfect for Google Adwords

You need to build landing pages to test some ads.

Adwords doesn’t do well alone on the generalized content page.

It has one drawback; you can’t send paid traffic to your homepage or dull service pages.

Generally, the purpose of your website is to lead a range of people to a range of services.

For a successful media buy campaign, a landing page is designed to prompt a single, specific goal among a select segment of traffic.

Landing pages make a specific group of potential visitors take a specific action.

By creating a targeted landing page to support your Adwords campaign, you will increase conversions, and now you can run A/B tests.

So every month you gradually increase conversions without increasing your media buy.

Landing pages look more polished and professional than a lot of websites.

They give higher conversion rates than your typical homepage.

Once a visitor clicks on your Google Adwords ad, they should be sent to your landing page, instead of a generic homepage.

Many homepages though beautifully designed are not structured for conversions like a landing page.

Homepages are structured to be search engine friendly.

Sending paid traffic to it just wouldn’t convert as much.

3 Crucial Elements of a Landing Page

A Benefit Block:

This is crucial to highlight the features and benefits of working with a lawyer’s team or your law firm. For example, benefits like 1,000 cases, flexible payment structure, 60+ years of experience, etc.

A defiled call to action:

The position of your call to action is very important. You should strategically place your phone number in the header and a contact form in the sidebar. Make it easy for visitors to get in touch.

Trust Indicators:

Trust indicators like case studies, case results, reputable associations and testimonials can help cold leads trust your law firm before they ever fill out the contact form in the sidebar.

Photography – a photo of the whole team – can impact conversion rates. So if you don’t have team photos on your website get some and strategically place them on the landing pages.

This is why landing page does a better job convincing new leads to get in touch versus sending them to a general homepage.

SEO, Google Adwords, and Landing Pages

Let’s recap exactly how your law firm can land 10x the case files.

I’ve been working together with law firms and lawyers for several years.

This is not an overnight process. It takes a carefully planned SEO and Adwords strategies to achieve this kind of success and results.

Your law firm can rank #1 on Google for over 10 keywords to enable you to earn revenue to open several offices, get a large support team, and generate millions of naira or hundreds of thousands of dollars in additional revenue each year.

High-quality leads from Google can get you 10x the case files

Getting your law firm website ranked #1 on Google for your target keywords simply comes down to following a systematic process to give your site better citations, backlinks, page authority, and reviews.
Your law firm can outrank your competitions by identifying gaps in their strategy.
Optimize your site using clean design, clear call to action, and keyword specific landing pages. This can help you convert more traffic, giving you more leads and close deals/case files.
Identify more secondary keywords as an opportunity for even more growth.
Create targeted landing pages where you will send traffic from Google ads.
A robust Google Adwords campaign can send new leads to that landing page which may convert at 10% – 20%.

That’s it – it’s just a proven 3-step system!

Search engine optimization
A service-specific landing page
Google Adwords

Just from Google, with a law firm website design strategy you can increase your legal business by 500%, hire more staff and open more offices nationwide.